Presentation Expertise and know-how
Expertise and know-how
SOA Group is the ideal partner for the promotion and distribution of brands on the African continent and in the Indian Ocean.
Core businesses Brand Agency
Brand agency
SOA Group is expert on Africa and the Indian Ocean and masters their complexity and their development.
Core businesses International Trade
International trade
SOA Group sources, negotiates, buys, negotiates the transport and distributes a wide range of products.
Core businesses Distribution
Distribution
SOA Group supports its clients at all stages of brand distribution.
SOA Group
The ideal partner for the promotion and distribution of brands on the African continent and in the Indian Ocean.
With a strong experience, the reputation of SOA Group is founded on trust-based relations that the company develops with its clients.
Its expertise in trading, promotion and distribution of brands, its in-depth knowledge of the markets and its network of local importers, ensure SOA Group the trust of major international brands that generate value and emotions.
Expertise Core businesses
SOA Group is a pioneer in the promotion and distribution of brands on the African continent and in the Indian Ocean. The company meets clients’ expectations thanks to its knowledge of the markets on which it operates and their specific aspects.
Core businesses
& expertise
Brand agency
Specialist in Africa and the Indian Ocean for over a century, SOA Group offers solutions tailored perfectly to the expectations of its clients. The company develops the image and optimises the distribution and sales of the brands it represents.
International trade
Within SOA Group, Sirh of Afrika sources, negotiates, buys and ensures the relationship with freight forwarders and the distribution for a wide range of products for its clients. FAN takes care of the complete follow-up of orders, shipments and payments.
Distribution and promotion
Through its extensive local network, SOA Group ensures brand promotion and distribution. Thanks to its know-how, the company guarantees a high level of quality and reliability on markets that are often complex and difficult to tackle.
Brands
An extensive and diverse offer that meets consumers’ expectations on the African continent and in the Indian Ocean.
SOA Group has established relations of trust with over a hundred brands in the fields of Fast-Moving Consumer Goods and more.
Values Quality – Reliability – Trust
Family-sized and human in scale, SOA Group prioritises the stability of its core values: quality, reliability and trust.